I got a call the other day from an area code I’ve never seen before: 208. Twin Falls, Idaho. It was from a FedEx truck driver who had just delivered samples of 2 Degrees bars to a friend. He had gotten my number from the receipt of the shipping label.
“Will, you don’t know me, but I just dropped off some of your bars” he said. “Your friend told me all about 2 Degrees. I had to give you a call. I’ve been driving trucks for 15 years and I’ve never been more proud of a shipment. I’m gonna tell everyone I see about you guys, and I drive this thing from coast to coast.”
I wish I could have recorded it. I’ve never had a two-minute conversation that was so motivating. We started 2 Degrees with extremely aspirational goals. We founded the company to fight childhood malnutrition, a condition that affects 200 million kids. We’ve been told that our model, where we give a nutrition bar to a hungry child for every bar we sell, is crazy. But when I hung up the phone, everything seemed possible. The call confirmed a simple premise on which our success is based: that people care, that people want to make a difference.
Over the past several months, this premise has been confirmed time and again. The support we’ve received from family, friends, investors, and advisors has been overwhelming. The team we’ve assembled is as
passionate about our social mission as it is about outstanding food. We hope this is just the beginning. We hope this is a movement we can all get behind – from college students to compassionate moms to truck
drivers in Idaho.
On behalf of the team, welcome to 2 Degrees, and thank you for caring.