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Archives: February 2012



We have truly exciting news to share with you today.

A little over a year ago, 2 Degrees was an idea, but a very ambitious one: to feed the 200 million hungry children in our world. Our founders believed the winning strategy wasn’t to cut checks, but instead to empower consumers to do good by means of a one-for-one model. So was born 2 Degrees, the world’s first one-for-one food company.

Today, we can report that the idea is not only working, it’s working very well. Don’t take our word for it; the sales figures from yesterday say it all. …

Facebook is on fire!

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Things are really heating up down at Facebook headquarters. You’ll remember last month that Facebook employees cleaned out an entire shipment of 2 Degrees bars in a single day. That trend has continued and the social media maestros aren’t losing their voracious appetite for our all-natural bars. In fact…it’s accelerating.

Instead of simply ordering more bars when they sell out, Facebook is now placing 2 orders at a time in anticipation of rapid sell out. As a direct result of their purchases, nearly 10,000 meals have been given to hungry children around the world. That is a remarkable contribution, and …

Sit down at Wesleyan with Alice Hadler


Wesleyan associate dean Alice Hadler recently had a sit down with Ben Firn, a Wesleyan 2 Degrees campus director. Topics ranged from corporate social responsibility to the efficacy of Ready to Use Therapeutic Foods. There’s a lot to learn in this interview. Enjoy!


Ben: So I have heard from Matt Gregory, Director of Operations and Supply Chain at 2 Degrees, that you and your husband have been involved with public health programs for a while. Do you want to tell me a little about your background?

Alice: Well public health is really his thing; I am more …



2 Degrees went to the major leagues recently at the Whole Foods in Napa, California. The gracious store manager at Whole Foods allowed us to drop a half pallet of 2 Degrees bars directly on the floor of the store. That’s 3240 bars on sale at $1.99 with prime visibility. Not only that, but the store also encouraged us to put up 2 2 Degrees displays. This is all in addition to our presence on the shelf. All in all, Whole Foods Napa is quite enthusiastic about our one-for-one mission, and the support they are showing 2 Degrees is remarkable.…

2 Degrees Food @ Wesleyan University

It’s better than salmon for omega-3? It’s vegan?

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2 Degrees includes quinoa in our bars, because this heritage grain provides all essential amino acids, a nutritional profile predominantly reserved for meat products. These essential amino acids are extra important to include in your diet, since the body needs them to survive but is incapable of producing them.

Another essential nutrient the body is incapable of producing is omega-3 fatty acids, which are vital for normal human metabolism.

Consumers are accustomed to hearing about the high omega-3 content of salmon and other fatty fish. However, these fish are not a sustainable source of omega-3. Indeed, salmon populations are at …



We’ve finally worked up the courage to ask: will you be our valentine? Pretty please? You’ve been so good to us. You’ve shared our one-for-one model and hunger-fighting mission with your friends. You’ve enjoyed Chocolate Peanut on the ski slopes, Apple Pecan in the office, Cherry Almond on the road and Chocolate Banana for a mid-afternoon snack.

All in all, you’ve triggered the donation of 308,070 meals to hungry children. Don’t play hard to get. We can tell you like us…won’t you please be our valentine?

And spread the love to others today too! Give your sweetheart a box of


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Why do Americans say “double dog” dare? Where does this come from?

Surprisingly, random internet sources are unforthcoming with regards to this etymological enquiry. If you “double dare” someone, the heat is on. Yet, there’s something especially poignant about a “double DOG” dare. It’s hard to turn down without coming across as a chicken. Since this makes little to no sense, we’re going to make up our own definition for this particularly punchy dare.

We have a double dog dare for you, dear reader. Let’s start with the dare part, before getting into the “double dog”. (No this is not …

Reality Check: Malnutrition in India is Devastating

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*our partner in India, Akshaya Patra, was recently featured on NPR – read more here

Headlines about India usually mention economic growth or technological prowess. Yes, the Indian economic super engine is impressive: GDP per capita has skyrocketed over the last decades (see graph).

However impressive the growth, it’s important to remember that not all Indians are riding this economic tidal wave. Case in point: In the first half of 2011, Maharashtra, the Indian state that contains Mumbai, recorded 18,486 deaths due to malnutrition in children aged 0-6. That’s 77 malnutrition-related child deaths a day. Still, dry statistics only get …

Do Good 2X – The Double Donation

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2 Degrees is pulling a new move next week. First, the backstory. As a one-for-one foodcompany, we give a meal to a hungry child for every bar that we sell. Last year this model triggered the donation of 250,000 meals to children in need. This success is proof that you are only 2 degrees away from feeding a hungry child.

So what’s the double donation? 2 Degrees has decided to donate several thousand of our nutrient-packed bars to Project Open Hand, a Bay Area non-profit that provides “meals with love” to people living with serious illnesses such as HIV/AIDS or …

Major Shock at Facebook

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When Facebook recently put 2 Degrees bars in the cafeteria at their Palo Alto headquarters, the unthinkable happened: they were taken off the shelves that very day.

We at 2 Degrees were left speechless. How did this happen?

Answer: the Facebook employees went bananas for our bars and cleaned out the entire inventory of 2 Degrees bars in a single day. Yes, Facebook employees snagged over 1600 bars in one day.

Hat’s off to all of our supporters at Facebook! Your hunger triggered the donation of over 1600 meals to hungry children in the developing world. A 2 Degrees bar …