Over the past few months our team has been working to rethink the look and feel of the 2 Degrees brand. We’re excited to finally share our new logo, packaging and brand identity with you, our valued customer.
We’re realizing more and more that millennials are one of our biggest, most passionate and engaged demographics. These young adults recognize that the world is changing— that nothing is set in stone, and that many businesses are making huge leaps in innovation everyday. Generation Y and Z are looking at the world differently— as more fluid and moldable with the spark of a simple idea. We need only to look at Facebook, Twitter, and Instagram to see the impact that one idea can have on society at large. Millennials, particularly, are beginning to see that the food industry in America can be a vehicle for doing good for the world.
Our new logo, symbolized by a large encircled numeral 2 was chosen because we felt that it was louder, bigger, and admittedly, kind of looked like the Superman symbol We have contrasted two very different yet complimentary looks into our new brand identity: our physical bar and box packaging is bright, colorful, clean and even a bit retro looking. Our website, sample boxes, and print collateral however is rustic, grainy, creamy and earthy. This contrast was deliberate. We strive to be on the forefront of design, business innovation and health— for our consumers and also the children that we work to feed.
Our rustic looks draws on our connection to the earth and to the darker hues that exist in nature around the world. Because we work all over the world, we wanted to convey a look that was illustrative of images and colors that are common to Africa, India, Asia, the United States and South America. Between our packaging colors and rustic brand imagery, we have finally arrived at our current brand identity. We would love to hear your feedback! Please send your comments to firstname.lastname@example.org.
It’s also worth mentioning that aside from our look and website, nothing about 2 Degrees has changed. We still donate a meal to a hungry child for every product we sell. We’re looking forward to launching a number of new food and beverage products in 2014 that will feed even more children in need!
Thank you for your continued support of our products and mission to end childhood hunger. Together, we will raise the bar.
*If you are a retailer or partner and need our current brand assets, please email email@example.com.