Social media enabled Justin Bieber — a pretty kid with a nice voice — to become an international star. Every day, it enables all kinds of people to make a name for themselves and gain attention. More than that, it enables brands to measure and activate the kind of marketing and advertising that resonates most effectively with their target audience.

Now, however, it has the potential to do something far greater: to help improve the lives of people all over the world.

If you’re at all into social media, you know the subtle feelings that these platforms can draw out …

TODAY | Aired on November 15, 2012
Visit to Rwanda inspires a new beginning at 57

When Lauren Walters visited Rwanda at the age of 57 and saw the hunger there, he was inspired to do something to help. He has since joined up with the son of a friend, Will Hauser, 23, to start Two Degrees, which donates a meal to a hungry child for every food bar they sell. TODAY’s Jane Pauley reports.

Original Link: http://video.today.msnbc.msn.com/today/49837949#49837949

…

I had the honor of interning at Two Degrees Food this past summer as a Marketing Intern. Like many college students, I began my internship search looking for a place that I would find interest in, would help me grow, and would be easily accessible. Two Degrees offered these qualities, but it also offered something greater. What attracted me to this company the most was its mission. I quickly fell in love with the location and the product. But more importantly, I fell in love with the “One-For-One” model. Working for a company that is based on doing good and …

We get asked this question alllllll the time! The easy answer is: “Well, everyone has different taste preferences and it depends if you’re looking for more of a fruity, nutty or chocolatey taste”. The more difficult answer involves a brief analysis of each of our fantastic flavors. If you’re new to the Two Degrees community and have yet to try a bar, this should help you pick out your first bar(s):

Chocolate Peanut: Also referred to by some as the “‘crazin’ raisin choco-peanut haven,” this fruit and nut bar warmly welcomes you with a strong peanut taste, gently accented by …

With the school year right around the corner, many American parents are gearing up for the semester with purchases of new clothes, school supplies, and lunchtime favorites. After having spent a summer in the sun, these children are prepared to return to school refreshed and ready to learn.

However, for the over 16 million US children who live in food-insecure homes, this part of the year often signifies the struggle to get basic supplies and full bellies. The effects of food insufficiency on childhood education can be devastating. Not only does hunger diminish mental focus and brain function, the …

Why one-for-one? This question gets to the root of our raison d’être: At Two Degrees Food, we believe that the concept and business model of “buy one, give one” can change the world.

In a time of social, economic and political battles (it’s election season, of course), questions of ethics– of individuals and nations– comes to the fore. How should we treat others–whether Americans, immigrants or foreigners? The question is easily answered when one considers family and friends, but becomes more complicated when one considers people from different backgrounds, cultures and belief systems. What do you do when you …

We’re bar-heads (bär-heds):  a person who works so closely with snack bars that they neglect the real world…and sometimes, their interns)  How could we have been so silly– so forgetful!? Let’s meet the interns!

A month ago, we were lucky enough to have four incredible individuals join our team as summer interns. It’s been a busy month for all of us, and we admittedly forgot to formally introduce you to these incredible individuals.

Without further adieu, meet our Fabulous Summer 2012 Interns….

Name: Kevin Phu – Operations
Hometown: Brooklyn, NY
What you’re working on now at Two Degrees:  Some people …

We’ve got a extraordinary new partnership to announce! But first let’s take stock of what’s already in place…

The power of Two Degrees Food comes from its network. At the ground floor we rely squarely on you, our supporters. Every time you purchase a Two Degrees bar, you enable the donation of a meal to a hungry child. That’s no small feat: together we’ve donated hundreds of thousands of meals. That’s something to feel good about.

Another part of the Two Degrees network is our fantastic staff, which has grown organically over the months of Two Degrees’s operation. …

The fight against hunger sometimes encounters apathy from Americans who view it as a far away problem. Discussion of childhood hunger may conjure up images of dark-skinned children in African countries. But the truth is hunger is a global issue and affects developed and developing countries alike — even theUnited States. In 2010, for example, there were 48.8 million Americans living in food insecure households. In that same year, over 16 million children lived in food insecure houses. These are families — children — who don’t have access to consistent, nutritious meals. These are Americans whose potential and prosperity are …

The Two Degrees Team was thrilled to be in attendance at the annual Coffee Fest Chicago this past week. This vibrant show is in its 65th iteration and is a fulcrum of sorts for the specialtycoffee industry. Attendees came from all corners of the US and manned 190 exhibition booths.

Highlights included the World Latte Art Championship Open. Check out the visual!

Human potential sure does manifest itself in many forms. Free form. Foamy form. Fantastic!

But that’s not the only news from Coffee Fest. Hundreds of products were put to popular vote among the gathered masses, and guess what? …